This course aims to provide learners with a comprehensive understanding of the hotel and tourism industry and equip them with practical skills and management abilities to excel in various roles within this field. The course includes the following content for learners to learn:
- Overview of the hotel and tourism industry, including its scope, components, and trends.
- Excellence in customer service, emphasizing customer experience and satisfaction management.
- Principles and practices related to human resources in the hotel and tourism industry, including recruitment, training, and employee relations.
- Unique marketing strategies and promotional techniques specific to the hotel and tourism industry.
- Budgeting, cost control, and financial planning in the context of the hotel industry.
- Principles of food and beverage operations, including menu planning, restaurant management, and beverage service.
- Management of accommodation facilities such as hotels and inns, including front desk operations, room service, and reservations.
- Planning, organizing, and executing activities in the hotel and tourism industry, such as conferences, exhibitions, and weddings.
- Sustainable and responsible tourism practices aim at minimizing the industry's impact on the environment and society.
- Principles of tourism operations management, including itinerary planning, travel arrangements, and tour guiding.
- Familiarity with legal and ethical considerations related to hotel and tourism sectors.
- Research projects related to hotel and tourism management, allowing students to apply their skills and knowledge to specific areas of interest within the industry.